renouvellement de la convention de sponsoring pour trois ans
Sonatrach Partners with FAF for Football Sponsorship
On Sunday in Algiers, the Algerian public company, Sonatrach, entered into a sponsorship agreement with the Algerian Football Federation (FAF) to fund its activities and national teams for the years 2025, 2026, and 2027. The agreement was signed by Rachid Hachichi, Sonatrach’s CEO, and Walid Sadi, the FAF president, at a ceremony held at Sonatrach’s headquarters.
In his speech, Hachichi emphasized that renewing this partnership reflects Sonatrach’s ongoing commitment to supporting Algerian sports, particularly football, which is the country’s most popular sport and serves as a unifying force for Algerians both domestically and abroad. He remarked on the significance of this renewal, highlighting it as a symbol of the shared values of community spirit and support for local talent. Hachichi expressed hope that the agreement would facilitate a conducive environment for the national teams to deliver commendable performances, fulfill the aspirations of a joy-seeking public, and enhance national pride.
Hachichi also emphasized Sonatrach’s integral role as a key player in Algeria’s social fabric, balancing its economic responsibilities with social commitment. He stated that Sonatrach prioritizes initiatives that foster human development, teamwork, and noble values, with sports playing a critical role in social cohesion and youth development—an assertion frequently echoed by President Abdelmadjid Tebboune.
Walid Sadi, the FAF president, expressed his enthusiasm for the renewal of this exemplary and fruitful partnership, viewing it as crucial for the advancement of sports in the country. He noted that such collaborations are vital in a rapidly evolving world, especially as football gains importance within the sports sector. Sadi highlighted that investing in modern technologies, training, and infrastructural development is essential for football’s growth, necessitating financial resources and sponsorships.
Furthermore, he acknowledged the government’s commitment to enhancing sports and building sporting infrastructure, pointing out that partnerships like the one with Sonatrach reflect the strong desire of President Tebboune to develop football, professionalize the sport, support clubs, establish schools and academies, and discover new talents domestically and abroad.
The signing event was attended by senior officials from Sonatrach, as well as representatives from the Algerian Professional Football League (LFP) and the FAF’s Secretary General, Nadir Bouzenad, showcasing the importance and reach of the partnership in supporting Algerian football’s growth and sustainability.
This agreement marks a significant step in aligning the efforts of key institutions in nurturing and advancing the sport in Algeria, underscoring the intertwined nature of business and sports in fostering national pride and unity.
Summary
Sonatrach has signed a sponsorship agreement with the Algerian Football Federation (FAF) to support various football activities from 2025 to 2027. The deal aims to enhance Algerian football, emphasizing its role as a pillar of national unity. Sonatrach’s CEO, Rachid Hachichi, highlighted the company’s commitment to supporting local sports and talent, with a focus on fostering a positive environment for national teams. FAF President Walid Sadi welcomed the partnership as essential for advancing sports and modernizing the football landscape in Algeria. Both leaders acknowledged the partnership’s significance in promoting social cohesion and youth development while addressing the need for financial investment and modern infrastructure in sports. The event reinforced the strength of collaboration between public and sporting institutions in Algeria, aiming to achieve shared goals for national pride and success in sports.
